DURGAPUR, WEST BENGAL — The industrial heartland of West Bengal is witnessing a quiet real estate revolution, and it is happening right next to the runway. IABA Housing Private Limited, a joint venture involving Singapore-based IDLC Housing and Bengal Aerotropolis Projects Ltd (BAPL), has accelerated development on its flagship residential project, Ashavari Estate.

Located within the ambitious “Sujalam Skycity” near the Andal Airport, the project promises to bring metropolitan luxury to a Tier-2 city. With 2BHK units starting at ₹35.10 Lakhs, IABA Housing is aggressively targeting the rising middle class of the Asansol-Durgapur belt who are looking for lifestyle upgrades beyond the crowded city centers.

“The Singapore Connection” Unlike typical local developments, IABA Housing claims a unique lineage. It is backed by InfraCo Asia (a Singapore-based infrastructure development company) and Equicap Asia, giving the project a layer of international credibility rarely seen in regional markets. The design, helmed by the renowned Gian P. Mathur & Associates (GPMA), focuses on a “low density” living concept—dedicating 80% of the 11.19-acre land to open green spaces.

A City Within a City The project is not just selling apartments; it is selling an ecosystem. “We are building for the future of the Aerotropolis,” a company spokesperson noted. The estate features a massive clubhouse, a “skywalk cafe,” and the largest swimming pool in any residential project in Durgapur.

With Phase I and Phase II already registered under WBRERA, the developer is pushing for timely delivery, aiming to capitalize on the operational expansion of the Kazi Nazrul Islam Airport. For homebuyers in West Bengal, IABA Housing represents a shift from traditional “plot-buying” to modern, gated community living.

WEBSITE ANALYSIS: iabahousing.com

Website Verdict: ✅ LEGITIMATE & TRANSPARENT

After a thorough review of https://iabahousing.com/, here is a breakdown of the user experience, credibility, and red flags.

1. First Impressions & UI/UX

• Design: The website is clean, modern, and mobile-responsive. It uses high-quality renders and follows a “single-page application” feel where most critical info (Amenities, Plans, Contact) is accessible via scrolling or a sticky header.
• Speed: The site loads relatively fast but is heavy on images (renders of the clubhouse and interiors).
• Navigation: Simple and intuitive. The “Download Brochure” and “Enquire Now” buttons are prominent but not overly intrusive.

2. Content & Transparency (The “Trust” Factors)

• RERA Registration: This is the biggest green flag. The website explicitly lists its WBRERA numbers for both phases:
  • Phase I: WBRERA/P/PAS/2023/000006
  • Phase II: WBRERA/P/PAS/2024/001203
  • Analysis: Scam sites almost never provide valid RERA IDs.
• Pricing: Unlike many developers who hide prices behind “Call for Price,” IABA openly lists the starting price (₹35.10 Lacs). This suggests confidence in their value proposition.
• Bank Partners: They display logos of major lending partners (SBI, HDFC, PNB, ICICI). This indicates that the project has been “Approved” (APF) by these banks, meaning the legal due diligence of the land has likely been cleared.

3. Project Details

• Floor Plans: Detailed 2D and 3D layouts are available for 2BHK, 3BHK, and 4BHK units. Sizes range from a compact 870 sq. ft. to a spacious 1818 sq. ft.
• Amenities: The list is extensive and specific (e.g., “Jaltarang” Swimming Pool, “Akashbitan” Skywalk Cafe). They are branding their amenities with Bengali names, adding a nice cultural touch for the local audience.

4. Red Flags / Areas of Caution

• Single Project Focus: The website is currently dedicated entirely to “Ashavari Estate.” There is little information about past completed projects, which is typical for a Special Purpose Vehicle (SPV) or a new JV entity. Buyers are betting on the partners’ reputation rather than the company’s own track record.
• Location: “Sujalam Skycity” (Andal Airport area) is still a developing zone. It is not in the heart of Durgapur city. The website glosses over the distance to the main city center, focusing instead on the “future potential” of the airport city.

5. Contact & Support

• Physical Presence: They list a physical corporate office in City Centre, Durgapur (Pushpanjali Building) and a site office in Andal.
• Digital Channels: Active email ([email protected]) and phone support are visible.